Eat It Like This

Before January 1st I only had a passing awareness of how awful Rachel Ray is. Through commercials, channel surfing, and standing in supermarket checkout lines I figured I gleaned enough to know that I did not like what she did for the world of food.

On the 1st though, I was literally stuck- and by literally, I mean literally- watching her CBS talk/food show. Before I knew only in part, now I understand fully. Now I've seen more than enough.

If there is a bright shining center to the world of TV cooking food learnery, let's say America's Test Kitchen, then Rachel Ray is the point furthest from it.

The food she makes is horrible and she's a dud.

The Queenbeen would try to get me to cut her some slack by telling me she was a cook and not a chef.

So.

I don't see why that matters. Well, I see why that could matter. If she were trying to make things simpler, maybe changing things for the regular home cook by making things accessible, explaining or reducing some complex cooking processes so others could try and enjoy them, altering things for the sake of health, ease, or efficiency. Doing something like that. But that's not what she does. She makes high sodium, high fat, pre-packaged, over-processed, bland, lumpy, awful garbage.

If you are ever going to have me over to share a Rachel Ray meal, do us both a favor and throw my portion straight into the toilet. Thank you.

So I watched her show and the food was horrible looking. Then there were the interviews. Good grief.

One of the actors from one of the CSIs was on talking about how great it was to be one of the actors on one of the CSIs. Then some lady showed us how easy it is to multitask with a waffle maker; quesadillas, hamburgers, and sandwiches can all be cooked in a waffle maker. Brilliant right? Not necessarily more easily, better, or in a more healthy way, but still, why not throw a quarter pound of ground beef into one of the more expensive to buy and use cooking appliances?

Sure.

And all this was done with the grace and conversational flair of Paula Abdul interviewing Kim Jong Il. It would have been more entertaining to have the guests talk to a jar of mayonnaise and then invite some passersby to read and demonstrate the recipe found on the side of said jar.

Of course as I write this I know I'm wrong. Rachel Ray is at the top of some mega-food media... not quite an empire... territory? Okay. Rachel Ray is at the top of some mega-food media territory, so she's right. Right? She must know food and I just know that in the world she rules, I'm some dumb jerk.

If, years ago, she were to ask me if she should pursue becoming some cooking mogul, I would gently tell her, "No." I would suggest that's not where her particular gifts are and that she would be wasting time and other resources chasing that dream. I would be the nay sayer, the small-town mind that had no way of seeing her vision in the made for TV movie of her life. I would be the memory that would keep her going through the hard times- she would overcome the obstacles laid by people like me until she realized her dream of sharing ground turkey and crouton meat blob with the masses. Then I'd see.

And I do see, but still I'm here, like an idiot, arguing with the results. 'Cos really, when it comes down to it, we're all about the results aren't we? It takes quite a dummy to argue with that.

There's a monster church pastor I know who, despite how untalented, dangerous, ungifted for the role, out and out wrong, and ultimately opposed to the Gospel I think he is, rules over a very large congregation. He was one of two churchy speakers that have ever made me so angry I shook. When we used to have reason to speak to each other, I would take off my shirt, cup my hands on my buttocks and hop around on, first my right, then my left foot, and sqwuak. He would stare at me with the focused but far away look of a man trying to remember the lyrics to a toothpaste jingle he'd known as a child.

Like Rachel Ray, I would say he is not suited for what he's doing. If I was some elder, at some point in his past, I would have said, "This is not for you." Then years later, or after a montage set to a David Crowder song, he would be the pastor of a giant church, selling CD's, hosting prophecy seminars, calling Jesus "immortable," and he'd feel more than right. He'd know that he had discerned God's call for his life. He'd see that it had come to be, and like some Gamaliel, I'd be there with my hat in my hand saying, "You can't argue with results."

He's right. When he taught that America is God's anointed power for good in the world and got me a'shakin, he was right. When he told his daughter to screw school because a.) Jesus would be back very soon so high school and college don't really matter or b.) she just needed to marry someone who could take care of her he was right. When he focuses his entire November-December sermon series on the need to defend Christmas, he's right. He's got a mega-church empire to prove it. Well, not an empire. I guess in the Calvary Chapel way of doing things, it's a fiefdom.

I'm not so big a dummy that I argue with that. Not because there's not something to argue with there, but there's there and here's here. It's when there shows up here that it requires some arguing. And when there seems to be what everyone's after, it's hard to not believe that here should be more like there.

And then what?

As Far as Pretty Cooking Ladies That Look Like Natalie Portman With a Big Forehead Go, I Really Like That Giada De Laurentiis
Aquarius- The 5th Dimension
C for Conscription- The Almanac Singers
Message From the Underworld- The Weirdos
What Do I Get- The Buzzcocks
Frontier Psychiatrist- The Avalanches
Level- The Raconteurs
Why Can't I Touch It- The Buzzcocks
God Only Knows- The Beach Boys
Gimmie Some Salt- Clap Your Hands Say Yeah
Panic In Detroit- David Bowie
Moonage Daydream- David Bowie
Los Angeles- X
The Guns of Brixton
Luz Azul- Aterciopelados
White Riot- The Clash
We Americans- The Briefs
Kiss Me On the Bus- The Replacements
The Last of the Famous International Playboys- Morrissey

ed- I was not going to embed the Madness Colgate ad, but even just alluding to it in my brain forced me to search the internets for the commercial. I'm amazed that this commercial matters to the 14 year old shut-ins that curate the YouTube. Oh, and if you dispute me that this jingle is not clearly a Madness song I will cook a Rachel Ray recipe for you.