Going To Jupiter

I hope, in the same way I hope televangelists will some day come out as ironic performance artists, that the Enzyte commercial creators are actually mocking the idea of masculinity that they are ostensibly targeting.

It's possible, though very unlikely.

What I hope is since the commercial is offering a product for male enhancement what they mean is Enzyte enhances what it means to be male (an adjective) thus making male characteristics more prominent in the same way someone might enhance what it means to be ugly, or dumb, or malodorous. This is how one makes sense of "Bob's" vacant eyes and wide-mouthed grin. His maleness is enhanced to the point that he is made a vapid, dumb-struck, shell.

I like that.

I don't mean to say that "male" is idiotic so enhanced male is more so. Rather, that the sense of male to which Enzyte appeals and demonstrates is idiotic and so one who practices it is an idiot.

So then Enzyte is intentionally an aposematic marker for idiocy and to that end it actually does deliver on its promise of enhancing maleness.

What do you know?

What I know is now that I've knocked Enzyte out of the way, next to go are Billy Mays and international calling cards. Thanks for the work FSC.